Cycles Chapters Downloads page Congratulations, you can download your desired chapter and all other chapters at the clickable links below. THE FULL CYCLES TOOLKIT Download the Full CYCLES toolkit BOOK SUMMARY Part one: Introduction Part two: Alignment Part three: Build Part four: Communicate & Check Part five: Learning systems Part six: Conclusion PART ONE : INTRODUCTION 1: An honest introduction 2: Knowing what ain’t so: the three big myths of innovation 3: The Power of Theory: If you want your innovation to fly, theory is the wind beneath your wings. PART TWO: ALIGNMENT 4: Alignment Introduction 5: Finding Your Mission: Innovation Magic happens at the intersection of significance, skills and value 6: Finding the Jobs To Be Done: Aligning your business with customer value 7: Looking at the Big Picture: Delivering and capturing more value through business model innovation 8: The Value of Culture: How Supportive Cultures Can Reverse the Innovation Slope 9: Alignment: Conclusion PART THREE: BUILD 10: Build Introduction 11: Defining your Innovation challenge What is the problem you need to solve 12: Starting with What You Have: Effectuation and the Power of Action 13: No More Brain Drains. It’s Time to Start Building Ideas. If You Want More High-Quality Ideas, Look for Stimulus and Diversity 14: The Power of Persistence: Why you must keep moving forward while being prepared to change direction 15: Build conclusion PART FOUR: COMMUNICATE & CHECK 16: Communicate / Check Introduction 17: The Power of Clarity: Understanding, Humility and the Curse of Knowledge 18: What You See Isn’t Always What You Get! Good Research, Bad Research and the Art of Really Listening to Feedback 19: Will They Pay? The Question Too Many People Forget To Ask. 20: Shoot your Puppies and move on: why killing ideas is as important as building ideas and how to do it 21: Communicate / Check Conclusion Make it clear; see if they want it and will pay. Then decide to kill or continue PART FIVE: LEARNING SYSTEMS 22: Systems Introduction 23: Uncertainty and the Fear of Losing: How to change your mindset to focus on winning 24: Systems Thinking and Profound Innovation: Getting to the Heart of Innovation 25: One Thing at a Time: Using Focus and Sequentially to avoid “monkey brain” innovation 26: Bullets First, Then Cannonballs: The secrets of a learning organization 27: Systems Conclusion PART SIX: CONCLUSION 28: Bringing It All Together: Using Behavioral Science and a Habit-Building Approach to Deliver Sustainable Innovation