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BOOK SUMMARY

Part one: Introduction

Part two: Alignment

Part three: Build

Part four: Communicate & Check

Part five: Learning systems

Part six: Conclusion

PART ONE : INTRODUCTION

1: An honest introduction

2: Knowing what ain’t so: the three big myths of innovation

3: The Power of Theory: If you want your innovation to fly, theory is the wind beneath your wings.

PART TWO: ALIGNMENT

4: Alignment Introduction

5: Finding Your Mission: Innovation Magic happens at the intersection of significance, skills and value

6: Finding the Jobs To Be Done: Aligning your business with customer value

7: Looking at the Big Picture: Delivering and capturing more value through business model innovation

8: The Value of Culture: How Supportive Cultures Can Reverse the Innovation Slope

9: Alignment: Conclusion

PART THREE: BUILD

10: Build Introduction

11: Defining your Innovation challenge What is the problem you need to solve

12: Starting with What You Have: Effectuation and the Power of Action

13: No More Brain Drains. It’s Time to Start Building Ideas. If You Want More High-Quality Ideas, Look for Stimulus and Diversity

14: The Power of Persistence: Why you must keep moving forward while being prepared to change direction

15: Build conclusion

PART FOUR: COMMUNICATE & CHECK

16: Communicate / Check Introduction

17: The Power of Clarity: Understanding, Humility and the Curse of Knowledge

18: What You See Isn’t Always What You Get! Good Research, Bad Research and the Art of Really Listening to Feedback

19: Will They Pay? The Question Too Many People Forget To Ask.

20: Shoot your Puppies and move on: why killing ideas is as important as building ideas and how to do it

21: Communicate / Check Conclusion Make it clear; see if they want it and will pay. Then decide to kill or continue

PART FIVE: LEARNING SYSTEMS

22: Systems Introduction

23: Uncertainty and the Fear of Losing: How to change your mindset to focus on winning

24: Systems Thinking and Profound Innovation: Getting to the Heart of Innovation

25: One Thing at a Time: Using Focus and Sequentially to avoid “monkey brain” innovation

26: Bullets First, Then Cannonballs: The secrets of a learning organization

27: Systems Conclusion

PART SIX: CONCLUSION

28: Bringing It All Together: Using Behavioral Science and a Habit-Building Approach to Deliver Sustainable Innovation