The simplest, proven method to innovate faster while reducing risks
A short introduction to Cycles
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ABOUT CYCLES
7 REASONS TO BUY CYCLES
There are lots of books, courses, and videos on innovation. They are fun and usually motivating but seldom deliver long-term results.
CYCLES is a fun book, but more importantly, it explains how to innovate at every stage. Consistent winners are idea builders that make good or even mediocre ideas great over time.
With CYCLES, you’ll learn by doing how to grow ideas up to 6x faster while cutting risks by over 50%.
This book brings together 4 years of research and the work of 22 innovation experts into a simple system with easy-to-use canvases and tools.
The foundation of this system is thinking of idea building as an ongoing process of cycles. Some cycles are short, and some are long. With hands-on tools you’ll learn to run each cycle faster and more effectively.
Our Promise
CYCLES will change the way you think about innovation. You’ll learn the ABCS of innovation success. But, more importantly, CYCLES will make it easier to innovate faster while reducing risks with easy hands-on tools.
Making Innovation Simple
Your Payoff
In addition, CYCLES offers a proven innovation method that will help you build ideas up to six times faster while reducing risks by at least 50%.
About the Author
Bryan Cassady
Bryan Cassady is a long-time entrepreneur and has built successful businesses in 6 countries. His success rate is 8 successful businesses from 11 tries. For more than 10 years, he has been teaching Innovation and Entrepreneurship at leading business schools around the World (KU Leuven, Solvay, EDHEC). He even led some of the World’s largest and most successful accelerator programs (The Founder Institute and the European Innovation Academy) and coached over 400 companies.
He is currently working on the Global Entrepreneurship Alliance, a foundation set up to train 1 million entrepreneurs by 2027.
Growth And
Innovation Expert
Meet the team
Reviews from Our Happy Readers
Who is this book for ?
CYCLES is an easy to follow method for anyone interested in making innovation happen.
Business people
You will learn how to stop the never ending search for big ideas and start growing ideas. Idea builders move faster and build more bigger ideas than the “idea hunters”. You will learn how to become a successful idea builder and how careful, disciplined, and consistent efforts beat big bangs almost every time.
Consultants
Cycles include 29 easy-to-use canvases with step-by-step instructions you can use with clients to build organizational alignment, build ideas, check ideas and create better innovation systems. We also offer an exclusive organizational assessment tool to make your work easier and more effective. Contact us for more information
Students
Hundreds of textbooks explain the what and why part of innovation, but you also know how to do it. You'll learn how to build ideas step by step. And you'll get tools you can use in any company later.
Professors
CYCLES covers the core content defined by ISPIM. IAOIP and the ISO 56002 workgroups. It is also an award-wining course run at 3 top MBA programs and online with students from 24 countries. Lectures, online tools, and videos are available to run a powerful learn-by doing course that is fun for students and easy to teach. Contact us for free access.