THE BOOK THAT WILL CHANGE HOW YOU BUILD YOUR BUSSINESS
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Meet author
Bryan Cassady
Experience in a varity of fields
I am driven by the challenge of building people and ideas. I find excitement in making impossible things happen quickly.
Having built 8 successful companies in 6 different countries, I know how to grow a business.
Five years ago, I started research on how to best help other companies grow their business. Based on research done with over 400 companies, and proven tools like Agile, Six Sigma and Innovation Engineering, I have created tools and methods to help companies bring bigger ideas to market faster, while reducing risks.
ABOUT THE BOOK
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How are Cycles unique
- → Cycles is built on the concept of PDSA, (plan, do study, act) It has been explained in the book as ABC’s of innovation. Thus the book will take through a detailed step-by-step journey on innovation.
- → The most popular method to promote innovation fast is design sprints. They cover the ‘how’ of PDSA but miss a bit of the ‘why.’ This book covers not just the why and what but also the HOW part of innovation.
- → Not build on something new but built on the best of the best. The theories and research from hundreds of books into something easy to understand and something you can do right now.
- → The book will bust some of your biggest myths about innovation. There are no recipes for innovation success, but there are practices that will lead to success. The core of these practices is a commitment to building ideas over time.
- → Everywhere you go people are talking about innovation. Some popular books like The Lean Start-up by Eric Ries
- → This book is not just theory; it is facts derived from my research about building
- → The book will bust some of your biggest myths about innovation. There are no recipes for innovation success, but there are practices that will lead to success. The core of these practices is a commitment to building ideas over time.
- → Everywhere you go people are talking about innovation. Some popular books like The Lean Start-up by Eric Ries
- → This book is not just theory; it is facts derived from my research about building
Who this book for
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Business people
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Consultants
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Students
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professors
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Meet the team
cycles brings together the expertise and experience of 22 INNOVATION EXPERTS from around the World.
Bringing It All Together: Using Behavioral Science and a Habit-Building Approach To Deliver Sustainable Innovation
Agnis Stibe
Paris, France
What You See Isn't Always What You Get! Good Research, Bad Research and the Art of Really Listening to Feedback
Arjan Groen
Amsterdam, The Netherlands
Knowing What Ain’t So: The Three Big Myths of Innovation
Bryan Cassady
Oostende, Belgium
Finding Your Mission: Innovation Magic Happens at the Intersection of Significance, Skills and Value.
Charles Umeh
Lagos, Nigeria
Uncertainty and the Fear of Losing: How to Change Your Mindset to Focus on Winning
Dennis van der Spoel
Amersfoort, The Netherlands
Will They Pay? The Question Too Many People Forget to Ask
Filip Hendrickx
Boortmeerbeek, Belgium
The Power of Clarity: Understanding, Humility and the Curse of Knowledge
Franck Vinchon
Amsterdam, The Netherlands
Defining Your Innovation Challenge: What Is The Problem You Need To Solve?
Fritz Seidel
Zurich, Switzerland
Looking at the Big Picture: Delivering and Capturing More Value Through Business Model Inovation
Julio Carazo
Madrid, Spain
An Honest Introduction
Lana Kristine Jelenjev
Almere, The Netherlands
Starting with What You have:Effectuation and the Power of Action
Lucas Sauberschwarz
Dusseldorf, Germany
Starting with What You have:Effectuation and the Power of Action
Lysander Weiss
Paris, France
No More Brain Drains. It's Time to Start Building Ideas. If You Want More High-Quality Ideas, Look for Stimulus and Diversity
Martin Gaedt
Berlin, Germany
Systems Thinking and Profound Innovation: Getting to the Heart of Innovation
Nicolas Deturck
Luxembourg, Belgium
Shoot Your Puppies & Move on: Why Killing Ideas is as Important as Building New Ideas & How to Do it
Reinhard Ematinger
Paris, France
The Power of Persistence:Why You must Keep Moving Forward While being Prepared to Change Direction
Sergio Pereira
Lisbon, Portugal
Shayne Smart
The Netherlands
The Value of Culture:How Supportive Cultures can Reverse the Innovation Slope
Simon Vanhoucke
Zottegem, Belgium
The Power of Persistence:Why You must Keep Moving Forward While being Prepared to Change Direction
Stoyan Yankov
Copenhagen, Denmark
Tony De Bree
The Hague, Netherlands
Shoot Your Puppies & Move on: Why Killing Ideas is as Important as Building New Ideas & How to Do it
Urs Rothmayr
Barcelona, Spain
No More Brain Drains. It's Time to Start Building Ideas. If You Want More High-Quality Ideas, Look for Stimulus and Diversity
Wade Milek
Ohio, United States
Finding Your Mission: Innovation Magic Happens at the Intersection of Significance, Skills and Value.
YURI KRUMAN
New York, USA
Get in touch
(800)-398-7586 or (800)-398-7594 contact
book@support.com
3230 Hood Avenue, San Diego, CA 92128