Once you know what you want to do, it is time to build ideas that have a chance to deliver on your objectives. Contrary to the belief that building ideas are limited to a select few, there are tools and techniques to help any team build better ideas.
​​This is what building ideas is.

Best Book for Professors
Chapter 5.
Finding Your Mission: Innovation Magic Happens at the Intersection of Significance, Skills, and Value.
Looking at the Big Picture: Delivering and Capturing More Value Through Business Model Innovation
The Value of Culture: How Supportive Cultures Can Reverse the Innovation Slope.